Pepsi vs Coke has always been seen as something far deeper than just sponsorship. Coke sponsors the Indian cricket team and Pepsi the Pakistan team. Pepsi is seen as promoting the muslim religion in many ways. Had no idea about Paul Pogba and checked if he was also a muslim which he is. I did read up on this many years ago as Coke is seen as the West or the US and for some reason Pepsi isn't.