Several years back, buying of goods is usually one at designated places called markets where sellers and buyers converge to trade goods and services for money. With the civilization, these markets evolved to include supermarkets, stores, and malls etc. which offer a much wider range of goods for customers and this has extended globally through the invention of the internet that provides opportunities for shopping stores to be created online which in turn has led to massive increase in sales and ease of shopping for customers. While the online stores are booming and recording increase in sales worth billions of dollars, the foundation stores that generated the online ones are dwindling and suffering from lack of foot traffic to their stores which leads to massive decline in sales because there are no tangible incentives to motivate the customers to keep coming especially with ease of purchase offered by online stores.
To increase sales in offline stores, digitalization of the offline stores were proposed and in some cases utilized but it turned out to be cost ineffective resulting in loss rather than gain for the stores as more money was needed in advertisement and in getting the right technical know-how for the process. It therefore became highly imperative to assist offline stores stay afloat and become successful as their elimination from the society will be of great disadvantages because the E-commerce system enjoyed by majority today is built on their foundation. To this end, the MOZO platform was created.
WHAT IS MOZO
Project Mozo is a blockchain powered platform created with the aim of boosting the sales of offline stores by directing foot traffic to the stores while also serving as a mean of digitalization for the offline stores.
HOW MOZO WORKS
This platform works mainly with the use of smart contracts that will connect the store owner’s device with that of customers. Firstly, the mozo app is collected and installed by the customers and has several features such as digital wallet that can be used to buy and store tokens. Offline store owners buy tokens from the platform through the mozo app then stipulate the amount to reward customers who buy items from their stores. This will encourage customers to introduce more people to patronize the store thus increasing foot traffic to their stores. Upon purchase of the items by the customers, they are rewarded with the designated tokens aided by smart contracts and these tokens can in turn be used to purchase goods from stores using the Mozo network.
FEATURES
The key components offered by Mozo to revive offline stores and make them successful again are:
BENEFITS OF MOZO PLATFORM
This platform offers various benefits to both offline store owners and customers visiting them which are:
• The loyalty reward provided by this platform will reward the offline stores with about 20% and above foot traffic thereby increasing sales.
• This platform reduces to a large extent the need for advertisement of products by the offline stores which in turn saves cost that might have been incurred from advertisement.
• Increased continuous patronage by customers as they derive profits from repurchasing goods from the offline stores, thus improvement in profit generation
• Customers are able to receive discounts in Mozo token which can be converted to bitcoin and Ethereum which can be exchanged for fiat.
In conclusion, Mozo platform is one that benefits all parties involved in trading because it helps the offline stores thrive in an economy that is digitalized while customers also gets rewarded for being ambassadors of their favorite brands. it is worthy of note to mention that as the time of this publication, about 38,000 stores have accepted Mozo tokens, among which is VERSACE.
TOKEN SALE INFORMATION
Total supply: 5,000,000,000 Mozo
1ST Tranch Crowdsale ICO date: July 23rd-30th 2018
Price: 1ETH=8000 MOZO
Hard cap: $88million (divided into two tranches)
For more information about Project mozo, kindly visit:
Website: https://www.mozocoin.io/
Whitepaper: https://www.mozocoin.io/pdf/060418_whitePaper_mozo.pdf
Telegram: https://t.me/mozotoken
Facebook: https://www.facebook.com/Mozo-Token-2039854656295415/
Twitter: https://twitter.com/MozoToken
Bounty Thread: https://bitcointalk.org/index.php?topic=4505246.0
Writer: Crypto4ruby
Bitcointalk URL: https://bitcointalk.org/index.php?
