Ternio Coin Review
Introduction 1
Problem 1
Solution 1
Why Blockchain 2
Team 2
Development 3
Roadmap 3
Partners 3
Market 4
Conclusion 5
Introduction
Ternio is a scalable blockchain solution that supports the digital advertising industry.
Problem
The ¼ trillion dollars annual digital advertising industry faces challenges today with domain fraud, bot traffic, lack of transparency, and payment models.
Advertisers have to go through multiple layers in the supply chain before reaching the publisher. Each of these layers take a cut and some might not provide any value to the ad.
Even through programmatic advertising, publishers are just receiving over 50% for every $1 spent on advertising and it’s common to wait 2 to 3 months before receiving any payment.
Publishers and advertisers need the issues of fraud and inefficient supply chain addressed.
Solution
Ternio allows advertisers to verify their spending, knowing that they are getting what they paid for, and publishers to get paid quicker, without having to wait months.
Ternio won’t be another layer, instead will complement the existing ad supply chain by bringing full transparency into the costs associated with each layer.
Ternio sets apart from other similar blockchain solutions with:
● Lexicon - Ternio’s patent-pending blockchain scalability solution
● First blockchain solution for all programmatic digital ad protocols
● Net0 (instant) payments for all ad supply chain layers
● Multiple built-in fraud prevention mechanisms
● Promotes early adoption within the digital ad industry
● Ternio is already live to publishers and advertisers
Ternio not only streamlines the process between advertisers and publishers, but also can assist any ad tech platform currently on the market.
Why Blockchain
For advertisers, Ternio blockchain will cut out waste and increase efficiencies by:
● Prevent & eliminate user and domain fraud
● Use of smart contracts to ensure requirements are met
● Easy accessible audit reporting
● Eliminate discrepancy with decentralized, transparent and immutable data
For publishers, Ternio blockchain allows for:
● Guaranteed payment for each transaction
● Instant payments completed on delivery
● Connect advertisers to publishers via Ternio Ad-Exchange
● Banking fees not required to collect payment
● Ternio Block card, a VISA/Mastercard card for instant funds access
Ternio blockchain is powered by three components:
● Lexicon internal blockchain, for smart contracts and transactions of ads
● Communication layer, for ultra-fast data transfer
● Ternio blockchain (TERN token), built off Stellar (XLM)
TERN, Ternio’s Stellar-based token, allows:
● Anyone in the ad supply chain to sell traffic to advertisers
● Advertisers to execute contracts and transact with publishers directly
● Publishers to get paid immediately
Team
Currently a small team, with plans to expand, of 3 executives, all from Ad3 Media with significant digital media experience, and 5 developers without any profiles available.
Development
Roadmap
Ternio’s current product has already been launched in its beta stage for the programmatic ad industry with plans to roll out for other industries in the very near future.
Ternio recently claimed, backed by a 3rd party verification, that its Lexicon blockchain framework already reached 1.2 million TPS, being the world’s fastest blockchain.
Ternio now sees Lexicon as the blockchain framework that meets the needs of every industry, beyond digital advertising, as it’s decentralized, scalable, secure and flexible.
Ternio has the following planned in their roadmap:
● Q3 2018
○ Cross-chain communication (August 2018)
○ User verification system
● Q4 2018
○ Fiat token exchange
○ Ternio Block Card issue (October 2018)
● Q1 2019
○ Ternio Ad-Exchange
Partners
Ternio will launch initially with its partner Ad3 Media.
Ternio plans to have 4 ad companies integrated by end of 2018 and it’s currently under NDA (non-disclosure agreement) with 2 household name companies.
Market
Ternio ran its token sale in April 2018 where investors paid $0.06 to $0.08 per token.
TERN is being traded since June 27, currently at around $0.06, with $0.13 ATH.
TERN is currently a low 235 rank token with $27M market cap. If it reaches its similar competitor Basic Attention Token, then gains of nearly 10x are possible.
TERN is currently listed only on BitForex and Stellarport exchanges.
Conclusion
It’s surprising how such a small team in such short time has already claimed Lexicon as the world’s fastest blockchain with +1M TPS that can meet the needs of any industry.
Unfortunately, it’s not open source so we have to trust a 3rd party verification for now.
Regardless, Ternio’s supportive approach to the ¼ trillion dollar digital ad industry and Lexico’s claims are very interesting. With further Lexicon claims verification and at least 1 household name partnership confirmation within the ad industry could catapult Ternio into the top 100 market cap coins where only BAT is the only contender.
