I see your concern @rentmoney and I see your point, to a degree. I think first of all the purchase of steem is not the buying of the logo but having a "ready to go" social crypto network, and not to mention an extremely distilled user base that is among the most loyal in all of cryptoland... Otherwise why would we still be here? Time will tell but in the end I think this can work out amazingly I actually saw someone commenting about on youtube today which there is 0% chance of this person talking about steem/steemit if this did not happen.