Salesforce announced today that it’s launching a pilot of NFT Cloud, a new platform for buying and selling these crypto assets. It feels like they might be a little late to the game, but to a company like Salesforce entering the space is significant.
According to the company, they are seeing interest from customers asking for help entering web3. The company’s goal with this product is to make NFT selling more accessible. NFTs have been huge during the crypto boom but drew sharp criticism for their complexity, scams, and many rug pulls that came with their introduction. Salesforce's goal with NFT Cloud is all about helping customers mint, manage and sell NFTs in a more secure and streamlined fashion.
Retail, media, fashion, and consumer goods customers are still showing interest in NFTs and web3. Cloud will be able to unlock potential value to industries that might not have been in the space.
We have all heard this same pitch from many companies. They will help brands mint NFTs for things for owning a certain NFT or special access that non-NFT owners can’t access. I question if Salesforce can create something new and innovative or if they will just clone the existing spaces. I hope that's not the case, but it sounds like some of their employees are not on board with the new innovation.
All we can do is wait and see what Cloud looks like, how it will work, and if it brings value to the space. I hope so. but at this point, a lot of companies are looking for quick cash grabs as their earnings are suffering.
