As funny as it might sound I do believe that a book crypto for dummies is not a bad idea after all lol. When it comes to mass adoption complicated things have a difficult time to enter the market. I guess it depends on where do you want to go and how big the vision is. I understand your view on the social media platforms like Facebook and Instagram, yet they have the biggest database with active users. Do most people use the platforms for an ego boost or to entertain others or to forget about their real life ? Of course. But that is not the point. Some people enter the supermarket to buy food and make a great life out of it and some enter to buy alcohol and ruin their lives. The supermarket does not care . The supermarket just is. The goal of it is to get as many people and to retain them as clients. Should the blockchain be any different if it wants to be useful for the people?