In real life you have immediate consequences if you don't put your act together. In the virtual world some of the individuals take the screen as being something not so worthy of all respect. They can hide, they can disappear. But I always think that , to a certain extent, the virtual avatar will always represent a small portion of the real person. I am sure that if monthly face to face Hive meetings would be held with the members from all communities, the attitudes will be very different and it would be embarassing to meet someone on whose posts you only commented with"nice, thanks, wonderful post" . Responsibility and palpable consequences. This is what makes people hold themselves accountable for any action.