It all comes down to financial education. Many people who get turned on by meme coins have no ideas about the long term evolution of the market. They invest in whatever a popular person tweets. They rely on the hype, not on market research. This is why a lot of people ended up buying the wrong ether, the wrong bitcoin lol. This shows how necessary financial education is and how limited schools are in providing it from an early age. The adults who bought shiba, doge etc might have learned equations in school, but did not become financially savvy enough to make the right choices long term. People are willing to change their ways, but many do not know how.