Oh yes, you've said it just right, just good. Finger lickin' good post. What I think that it is important to realize is that people are such fickle creatures and as much as we would like to delude ourselves that we are so rational, we are not. Successful campaigns stick to the reptilian brain, to that part of us that will just madly click on something that we like, regardless of the pay off. We see it all around us: bad stuff marketed very good goes very well. I wonder if someone would think of paying celebrities to use Hive what would happen. Would it be the same with a cheap lipstick made somewhere on a ship which once branded high end would be everything a girl desires? The masses follow the very few who know how to control a trend. I believe that trends can emerge and in the same time be controlled. Of course, it must all seem natural.