TTC PROTOCOL

WHY BLOCKCHAIN TECHNOLOGY?
A blockchain is a digital ledger that is used to record transactions across multiple parties. It is decentralized, distributed, and public, and because the record cannot be altered retroactively without the alteration of all subsequent information in collusion with the entire network, blockchain technology is secure by design. This makes blockchains suitable for keeping track of events, medical information, financial transactions, and other types of record keeping.
Technically, a blockchain is a distributed computing system that has achieved “decentralized consensus.” This means that there is no central authority that determines how and what information gets added to the ledger. The protocol around a blockchain is what allows participants on the network to reach a consensus about how to add new information, even when members cannot trust one another.
Recently, blockchain technology has led to rapid development of identity management, transaction processing, documenting provenance and supply chains. Blockchains are starting to infiltrate our everyday lives.
In 2017, there were more than 600 blockchain projects implementing ICOs (Initial Coin Offerings). In 2018, there were 200 ICO projects in January alone. So far, there are more than 6,000 cryptocurrency exchanges all over the world.

TTC TOKEN
The TTC token (TTC) is a universal token based on blockchain, issued as the operating medium for smart contracts. Compared to traditional mining mechanisms, the TTC token is issued to users depending on their contribution levels to the platform. This incentivizes users to be active in making contributions and maintaining a positive and consistent personal image on the platform.
Advertisers can promote brands and products through the TTC Protocol’s advertising platform. Unlike traditional platforms that are centralized, the profits from advertising go directly to users. This fosters a win-win relationship for both advertisers and users.
tataUFO will be the first DAPP on the open network of TTC Protocol. As the TTC Protocol grows, other developers can create DAPPs that serve communities outside of tataUFO’s 10 million users. All the DAPPs on the TTC Protocol will deliver economic rewards to end users for their social activities.

THE ECONOMIC SYSTEM
TTC tokens are distributed as rewards on a daily basis to users who contribute to the platform. Rewards are divided into three types.
• Content reward For users who create high quality content, and for users who interact with content by liking, commenting, sharing, or reporting
• Reputation reward For users who make contributions over the long term by showing loyalty to the platform, consistently creating high quality content, and gaining recognition from others
• Advertising reward For users who take part in promotional activities such as watching advertisements, participating in themed campaigns, or completing customer surveys
Both content and reputation rewards are issued from a fixed pool of TTC tokens programmed into the smart contract of the TTC Protocol. Advertisement rewards are generated by the TTC tokens introduced to the platform by advertisers.

CONTENT EXPOSURE
There are several ways for content to reach users. Content deemed by the network to be valuable and content that is likely relevant to a user’s interests are given greater exposure. Users who discover content that resonates with others are given greater rewards as well, which encourages users to curate and provide exposure to high quality content. After a user interacts with a piece of content, it is also exposed to those who have chosen to follow that user.
• Following In this category, an active user sees content created by other users the active user has chosen to follow, as well as content those users liked or commented on. Content will be ranked according to the reputation of the users who created it, as well as those who interacted with it.
• Trending In this category, an active user sees content the entire community has deemed most valuable. The rankings of the most valuable content are calculated every minute.
• Discovery In this category, an active user sees newly created content and content that is tailored to the active user’s taste. Interest will be determined by tags and other metadata.

GOVERNANCE
There exists a possibility that a user may try to acquire some unfair reward by abusing the reward policies. This would be potentially damaging to other users and to the reputation of the TTC Protocol.
To minimize this risk, there are several mechanisms the TTC Protocol will employ to detect abnormal behaviors.
• System identification The system will automatically identify and quarantine a set of predetermined abnormal behaviors, such as repeating meaningless comments in short time span. Users exhibiting these behaviors would be exempt from reward disbursement.
• Reporting When a particular piece of content is reported multiple times by several different users, the content’s determined value and chance of exposure drops dramatically. As a result, any content reward for the creator and those who interact with it would be minimized.
• Auditing Any content that has been reported by a certain number of users will be automatically sent to an audit committee comprising users with comparatively higher standing within the TTC Protocol. If more than half of the committee members reach an unfavorable verdict as to the appropriateness of the content for the TTC Protocol, the content will be suspended from circulation while the content creator faces a decrease in reputation value. Conversely, the reporters and committee members who reached the verdict in favor of the reporter will receive an increase in reputation value. In the reverse verdict that rules for the content instead of against, the opposite will be true. Reporters and committee members will decrease in reputation value while the creator will increase in reputation value.

TOKEN ALLOCATION
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