Opiria is currently being used by dozens of companies worldwide for their client data needs. These even include many fortune 500 brands - globally-recognizable names such as Audi, BMW, Mercedes-Benz, Volkswagen, General Motors, Nissan, Intel, Procter & Gamble, Freightliner, and many others.
Right now, the Opiria consumer research platform is helping top companies worldwide to understand consumer needs and requirements. By using the Opiria web-application and the Opiria smartphone app, our customers have a direct line to consumers and can get their opinion and feedback, worldwide, 24/7, in real-time. Our existing consumer acquisition strategies include paying consumers to join or take surveys and partnering with companies that will grant access to their client databases.
In contrast to most TGEs who just sell ideas, Opiria already has a real product with real customers.
The blockchain-based Opiria & PDATA Token ecosystem is going to be built on top of an already existing business with already existing revenue. We believe the addition of PDATA Tokens will disrupt the 250 billion USD per year data brokerage business and become the gold standard for companies interested in accessing consumer personal data. Furthermore, due to the easier and better availability of personal data thanks to PDATA and Opiria, we expect the whole data brokering market to grow.
OUR VISION
Establish PDATA token as the currency that expresses the value of personal data. Enable consumers to monetize their personal data.
OUR MISSION
Develop a global decentralized marketplace for the secure and transparent trading of personal data based on the blockchain.
OBJECTIVES
● To raise 30 million USD through a token sale, for the development of the Opiria ecosystem
● To develop the PDATA token ecosystem by March 2019 and to have at least a quarter billion consumers in the database by the end of 2023
● To have 27,000 customers of the Opiria platform by 2023
● To cover the 50 most relevant countries for market research from all across the world until 2023
The PDATA token puts a value on personal data and creates a currency that expresses that value.
Consumers can create a profile on the Opiria platform and start disclosing personal data, or granting permission for their personal data to be collected via e.g. a browser plugin, a smartphone app, wearables and smart devices, or through surveys. They can decide which data they disclose to the Opiria database. The more they disclose the more valuable their profile becomes.
Companies can ask consumers for permission to access their disclosed personal data via the Opiria platform. Consumers that consent to provide their data would trigger a smart contract between the consumer and the company. On this basis the consumer is paid with PDATA tokens and the company receives the requested personal data.
An important advantage Opiria has over today’s traditional data brokers is that Opiria and PDATA token enable companies to gather directly from consumers - this leads to the possibility of acquiring very specific pieces of personal data that are not otherwise available today from data brokers (e.g. tracking data from wearables, smartphone usage, or eye tracking and browsing behavior on the web).
This brings huge added value for companies!
VISUALIZATION OF HOW THE OPIRIA ECOSYSTEM WORKS
Opiria and the PDATA Token create an ecosystem for the secure trading of personal data while fully protecting consumers’ data privacy and granting them full control over direct payments for their personal data.
This fully transparent, open and secure marketplace will motivate consumers to provide data instead of fighting against surreptitious data brokers. Companies get a quick and easy way to access more specific and higher quality personal data - giving them the tools they need to make much more informed and thus more financially secure decisions when designing new innovative products and services, with better targeted marketing and sales activities.
UTILTY OF THE PDATA TOKEN
PDATA Token provides utility for both the companies and the consumers. Companies need PDATA tokens in order to purchase personal data from consumers respectively to send them surveys. Consumers earn PDATA tokens by selling their personal data and by participating in surveys.
Owning PDATA Tokens increases the likelihood for a consumer to receive a “personal data request” from a company earlier than other consumers that own less PDATA Tokens. This gives consumers with more PDATA Tokens on average a small time advantage to sell their data to companies.
VALUE PROPOSITION
The Opiria platform provides:
ROADMAP
TEAM
For more information, please visit:
Website: https://opiria.io/
Whitepaper: https://www.opiria.io/wp-content/uploads/2018/01/PDATA%20White%20Paper%2020180118.pdf
Telegram: https://t.me/PDATAtoken
Twitter: https://twitter.com/PDATA_Token
Youtube: https://www.youtube.com/channel/UCW3cOXsxLicxZqRt1TFSmLQ
Linkedin: https://www.linkedin.com/company/18291449/
Author: Crator Touch
My Bitcointalk Profile: https://bitcointalk.org/index.php?action=profile;u=1612381