I agree, after 6 years the game also lost me and I just bot my account now with an eye to get out. I do find Soulkeep actually much more fun & simple, and way cheaper to get into compared to Splinterlands. I believe the marketing will be a total deception as the new player experience is just still horrible and I don't believe it can even onboard that many players let alone keep them. The reality is that most do care about their investment in the game and that problem just isn't getting fixed. The sense of progression also needs to improve as now it's just the most extreme and frustrating Pay2win ecperience.

The way I see it, Splinterlands needs a new simple game mode where everyone plays on a level playing field which provides the most fun at an affordable price. I broke it down last week here