I see the Land Sale as nothing more than a way for the devs to sell cards now getting their money before the bull run pitching it as 'we allow players to mint the cards and earn all the profit'. I have no clue how it will play out but given the direction the game has gone, I can't say I have any confidence that it will bring fun to the game which seems to be the last thing they care about.

Like you say, if anything the land might increase the pay2win factor even more if that is even possible.