YouTube vs. Dtube - Why Steem Has a Hard Time Attracting and Retain...

Hi Friends!

Mass adoption is a topic of interest in really any crypto sphere - but especially here on Steem as social based dapps such as @dtube, @appics, @partiko, @steemmonsters etc. are seen as the way we will tap into more of that "normal, everyday user" market.

One of the issues we have seen here on the Steem blockchain though, is not only attracting new, quality users - but retaining them as well.

The DAPP I am going to use in this video as an example is @dtube, since as a video content creator - that is the sphere I am most knowledgeable in.

One of the trends I've seen between Dtube and Youtube - is a massive difference in expectations between the two platforms. On Youtube - creators understand that it will take a LOT of hard work to build up a following and start earning from their content. Even when they do - the income is quite low for a while until they pass a certain critical mass.

So why is it that so many content creators come to Steem/Dtube and get discouraged so soon in the process??

In this video I discuss things strictly from a monetary perspective. Of course Steem offers many benefits outside of monetary gain such as a strong community, autonomy, decentralization and true ownership of one's work etc. In this video though, I'm just comparing Youtube to Dtube (and thus most of the Steem blockchain) from a rewards perspective.

If you want to get a little sneak peak at a few of my main thoughts... here are the slides I designed for this video:

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Of course I had to give a little love to all of you who actually watched all 12 minutes of this video too!

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Final Thoughts

These are just my observations and thoughts based on trends I've seen in people coming and going on the steem blockchain - and what many content creators are looking for in a platform.

Does that mean I think we should make rewards invisible or extend the 7 day payout period? Not necessarily as I know each of these topics are nuanced and impact other areas of the blockchain.

I do think that it's helpful to point some of these things out and see what we can do as a community to help bridge that gap. The goal isn't to become these centralized platforms that we are trying to attract users from after all, but to show those creators and users our clear value proposition.

I can't wait to hear your thoughts and to discuss with you all below!

XO, Lea