Digital advertising is currently battling with several challenges. Most stakeholders had to deal with several issues such as walled data, billing inadequacies, bot fraud, brand safety, questionable metrics and so on. Due to the recent advancement in technology and the involvement of people in technological innovations, companies must look for a viable means of incorporating digital advertising into their operation. In fact, corporations have to continuously increase their digital advertising budgets due to the daily usage of the internet by people. According to reports, in 2017, the total expenditures of digital advertising reached a staggering sum of $83 billion globally and it is estimated that this will be on the rise because most consumers have gone digital and advertisers must be ready to face the challenge. Some people advocated the use of advertising technology but it is fraught with inadequacies and fraud. We will introduce an effective model that can revolutionize the digital advertising industry.
Krios intends to proffer a viable solution to the problems negatively affecting the digital advertising industry. It utilizes Ethereum smart contract and blockchain technology to offer a transparent, effective and secure manner for delivering marketing operations which includes the acquisition of advertising space on a website and the creation of advertising content. Krios is exploiting the advantage of Ethereum’s smart contract model to provide all relevant stakeholders with a secure, cheap, quick and transparent way to execute and coordinate transactions. In addition, the platform utilizes blockchain technologies to match businesses seeking affiliation and promotional activities with social media influencers and other professionals. The professionals include; copywriters, graphic designers, content creators, ad managers, consultants and a host of others. These professionals help to create viable advertising campaigns which enhance the growth of organic business and at the same time promote brand awareness. Another exciting news is that the cost of accessing this service is lesser compared to other models.
On Krios platform, companies will have access to a plethora of reputable professionals and resources within the network to revolutionize the company's marketing campaign strategy and boost its promotional activities. Also, professionals can also register on this platform and render their services to the company or individuals who need them. Companies are required to fill their details and the platform will automatically analyze the information, afterwards, the company will be linked up with several talented professionals who fit the requirements of the request. Another feature on the platform is the 'Build Your Campaign' feature which enables companies to manage and fully control their marketing campaign. With this, they can monitor the progress of their marketing strategy and also allow them to communicate with their hired professionals without any hindrance. Payment is made through Krioscoin integrated with the network.
Krioscoin is an utility token used for making payment on the platform among all the relevant stakeholders in a decentralized, private and reliable way. With these innovations and incentivization policies, it eliminates any mistrust, inadequacies and other inefficiencies associated with other conventional models. In addition, it improves ROI and efficiency in the digital advertising industry for all stakeholders.
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Author - Coltpython
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