Online video sharing platform is a major source of entertainment and news especially for young ones, making these platforms the most popular and the most effective marketing tool used in recent years. Most people prefer to watch online VoD content on a daily basis, generating a revenue of about 47billion USD in 2017. Due to the regular 15% YoY growth, it is estimated that by 2022, the revenue could reach 83.4 billion USD. Despite this remarkable growth, content creators are unable to receive a significant share of the revenue and this will be keep reoccurring unless a new solution is initiated to restructure the imbalance in revenue distribution. Asides this, it is extremely difficult to connect to users via the conventional marketing channels due to the blockage of ads and in addition, most modern video sharing platforms rely heavily on subscription payments or ad revenue. This results in the unsustainability of their business model.
VIDDO is an online video sharing platform that uses the Pay-Per-View model, the blockchain technology and the proprietary business model to secure a fair share of the revenue to all relevant shareholders that consume, upload and share content and they get to enjoy these benefits from the very first video click/view. Users can buy content with the prepaid VIDDO points which then reaches the viewers immediately from the creators or curators. Users can also gain points by engaging in various activities, for instance, watching ads and sharing videos. The points generated can be used to buy content view or converted into real cash which can then be transferred into the individual’s bank account. Another cash-out option is using the ProAccount – this account can be opened during the ICO with the VIDDO Token (VDT).
The business model source its fund from different areas; sale of ProAccounts, supplementary income like the VIDDO shop, fees for storing and uploading videos, VIDDO points exchange payment, part of the revenue generated paid content views, part of the revenue generated from ads views. Since VIDDO is embedded with the blockchain technology, you can expect that it will have a completely transparent payment system and data management for ProAccount users. Daily closing data linked to the blockchain technology system is immutable and decentralized and also secure accurate payment between the ProAccount users and the VIDDO platform. Most ProAccount users will create their personalized channels. Stored data will strengthen the trust of the users and enable them to genuinely access the credibility and success of their channel.
The founders of this platform have invested around 1 million USD into this project coupled with the dedication of the 20-person team. The platform will be available to the general public in Q4 2018. The VIDDO ICO aims to increase the functionality of the product through the implementation of new features (application development, cryptocurrency payment, VIDDO shop etc.). In conclusion, VIDDO will ensure that the revenue generated from video sharing and creation is distributed fairly amongst all stakeholders and will also resolve the challenges facing the content creator, advertiser, user, curator, as well as the platform to enable everyone have a profitable experience. website whitepaper telegram twitter reddit bitcointalk ANN
Author - Coltpython
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