For any company or industry to succeed, marketing cannot be overemphasized. For brands, retailers, online businesses, and even producers, marketing is an essential tool needed to stand out among competition. Marketing however comes at a price, and at times, might not be very effective.
Vexanium is an innovation aimed at solving marketing problems based on the blockchain technology. With blockchain technology fully decentralized, it solves most of the problem faced with conventional marketing approach. Vexanium provides a decentralized marketing platform for users to promote their businesses effectively. With the development of the decentralized marketing system, Vexanium will create a token and voucher system with two aims: to cater for folks already in the train and to connect retailers and consumers. By revealing the weaknesses of current marketing system, the VEXANIUM project will change the reward system.
Issues with Current levels of Marketing
There are issues with current levels of marketing which Vexanium is trying to solve.
• Fees and Cost
Promo marketing used by retailers’ do charge 20% per transaction via CPS or CPA structure. This fee, for many retailers is too much when you consider the overall cost.
• Liquidity and Redeem
Most coupons and vouchers which attract customers are unclaimed and not redeemed. This represents a huge loss to customers because there is no other way to exchange these promotional items for something else.
• Blockchain Marketing Problem
Services and projects on the blockchain network grows bigger by the day. However, three giant promoting sites recently stopped their ICO service promotion. As a result of this, the promoting platforms left were not so good, leaving many platforms devastated.
Solutions Offered by Vexanium
Having seen the problem, Vexanium hopes to offer a solution by coming up with 4 platforms. These platforms will be operating on the mobile phone as well as webpages.
We discuss them below:
• Voucher Platform
With the voucher platform, users will be able to create many campaigns for their service and product. This will allow them acquire potential for users and customers. As a result, getting customers will be easier and cheaper.
• P2P Voucher Exchange
With the VEX exchange, customers will be able to sell and exchange vouchers at their set price. Thus, many people with promo items and vouchers that are not needed can exchange it for money.
• The Vex Cryptoexchange
Selected crytoexchange will be exchanged with the VEX application feature. With this, users will be able to trade their VEX token directly on the exchange.
• Airdrop Platform
Airdrop remains one of the best marketing channels for ICOs. Thousands of people around the world are attracted to airdrop and is a terrific way to bring awareness of the project. At the moment, there are not many huge airdrop platforms. As a result, Vexanium hopes to create a platform to assist many ICOs via airdrop.
With these, Vexanium hopes to offer solutions to the marketing problem. There is the mobile app that will make the platform more comfortable for users. The in-app exchange will make liquidity available to the token. Besides, the platform is pretty secure with the blockchain technology.
Conclusion of Vexanium
Vexanium will save a lot of money for customers. Asides, they have a nice promoting service, the airdrop especially. The platform allows for the exchange of platform – creating the first of its kind
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Author - Coltpython
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