Marketing and advertising have really come a long way with the influence of technology and the social media. For example, social media marketing has made it possible for the promotion of products and services through the different available social media platforms.
The growth of the internet has also attracted the advertising world, as companies now spend huge sums of money on online advertising. The huge sums expended on online advertising by companies are directed towards the efforts of the companies to grow their online sales.
The advertising spending becomes worthwhile when the company achieves its target.
Today’s digital advertising world is one that is driven by data. Data derived from diverse social media platforms. Gathering and getting access to data, however, can be a challenge for advertisers.
The ultimate goal for businesses that use digital or online advertising is to increase their online sales. This would be a way for them to justify their huge spending in online advertising or marketing.
There are, however, problems which makes it difficult for online advertisers to attain their online advertising targets and goals.
The Problems
One of the problems which businesses that advertise on the big social media platforms like Twitter and Facebook face are that they cannot clearly track the progress of their advertising campaigns. For Facebook, they offer special personalized service for big corporations which small businesses which advertise on the platform do not enjoy.
Another problem which businesses face in advertising on social media is the challenge of reaching influencers. To get access to influencers, advertisers are most times required to pay a high mark up of up to 30% to third-party platforms and agencies.
These problems and more require innovative solutions to be tackled. To tackle these challenges was why the Krios platform was created.
The Solution of the Krios Platform
To provide a solution and to deal with the problems which companies face while advertising on social media, Krios has built a platform which would be the future of digital marketing by giving companies access to digital marketing professionals who will manage their digital marketing campaigns.
The Krios platform is based on the blockchain technology and transactions on the platform would be completed at a flat transaction fee of 3%.
The Krios Token
The team behind the Krios platform in order to ensure the continued growth of the platform has developed a token. The name of the Krios token is KriosCoin. The token is built on the Ethereum standard with the ticker symbol KRI. The KRI token has a total token supply of 650,000,000 KRI.
The Krios Team
Krios has a team of experts who are working hard to see to the success of the project. The team is led by an executive team which is led by the Chief Executive Officer (CEO) Chris Quinlan. Other members of the executive team include the Chief Marketing Officer (CMO) Paul Holland and the Chief Operating Officer (COO) Jasminna Livadaru.
Krios also has teams in three different continents namely Asia Pacific Team, Americas Team, and Europe Team.
Conclusion
The digital marketing world is getting a solution which is now long overdue with the development of the Krios platform. Businesses on the platform would receive equal treatments and benefits as there would be no preferential treatment for big corporations.
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Author - Coltpython
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