It is quite challenging to develop a B2B company. Both the direct and indirect sales are expensive and it is considered as one of the most despised jobs out there. Although low-cost services and digital products have numerous trusted distribution platforms like Alibaba, Google Play, Apple App Store and Amazon, currently, there is no reliable global platform for the sale of high-value services and digital business products. Moreover, marketing automation is often considered as the best mechanism for scaling of B2B customer acquisition. But, in actual fact, marketing automation has created a vicious situation whereby bots are in competition with one another.
In order to reduce or eliminate this growing menace, one should consider the network economy. It will be better if someone leverages on the existing trust circles to gain referrals and customers. Inbot Ambassador is a platform designed to gain trusted referrals. The platform is embedded with People Graph AI, a search engine and a database used for storing AI-powered trust graphs. The developers of the platform also invited a group of professional ambassadors, with proven track of records and achievements, investors and executives, located in popular hubs around the world. These ambassadors were asked to upload their data on the platform to help them get referrals and relevant introductions. With access to numerous trusted ambassadors, a reliable entrepreneur can be initiated into the growing number of trust circles in a quick succession. Once there is trust, location of the company doesn't matter anymore.
The People Graph AI is used for searching for the best person fitted to make an introduction and has been in operation since 2014. Over time, the People Graph AI has been able to cover 7,000,000 contacts. It analyses numerous data points to enable it choose the most reliable ambassador suited to make the requested introduction to the vendor. These data points comprise of communication patterns, job histories, and overlaps of social graphs. All these are referred as "contextual relevance". If someone has the highest contextual relevance, there is every possibility that the person will build the most trust between the prospective customer and the B2B company. We exploit these scoring points when trying to suggest introductions to the ambassadors. However, the identities of the ambassadors are shrouded in secrecy and they are only exposed to the vendors of their interest.
The platform was launched in August 2016 and has grown to secure 60,000 members from different parts of the world by April 2018. Ambassadors are rewarded when they invite their well-known friends to the community as it leads to the increase of their Inscore after the first introduction of the invited person. Both the InToken utility token and the InShare retainer contracts offer a new programmatic system for rewarding trust. This unique model depicts a shareholder relationship, ideal for long-term business relationships and for building trust. This is an upgrade to the paid sales agent relationship that is structured for short-term business relationship only.
Inbot has a professional team of developers, successful entrepreneurs and researchers. The core of the projects, the smart contract and the People Graph AI was developed by two PhD experienced researchers while the interfaces and applications was designed by an experienced and successful software engineer in collaboration with a professional design entrepreneur. The business model has been tested severally and has been certified to be sound.
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