Japan has established itself as one of the world’s most important cryptocurrency markets. While many of the norms we have come to expect in the global English-speaking cryptosphere hold true in Japan, there are substantial local differences that need to be taken into account when promoting a blockchain project here.
Assuming you’ve decided that Japan is a market worthwhile investing in, you’re probably wondering whether engaging a local influencer is going to result in sufficient ROI. As with any marketing tactic, the answer is, it depends.
Working with a local influencer is not essential for success in Japan, and we’re certainly not going to try and sell you on the idea if it’s not your project’s way of doing things. It’s also worth noting that the top crypto influencers in Japan have much smaller followings than their counterparts in the English-speaking world, so you shouldn’t expect explosive results.
That said, many Japanese crypto investors do rely on influencers for information when deciding on which token to purchase or whether or not to get involved in a project’s community. If you find the right influencer who truly resonates with your project and presents it in an authentic way that compels their audience to take action, it can indeed accelerate progress.
Based on helping a broad range of international projects we've put together this guide to help them in planning their approach with Japanese influencers.
https://medium.com/coinviewapp/working-with-japanese-crypto-influencers-d4c28bf586ff
