Papyrus is a scalable blockchain protocol and platform for the execution of smart contracts for large data sets. On top of this platform, Papyrus builds a programmatic ad buying solution which addresses the major problems of the digital advertising industry. By securely and privately tracking trillions of impression-level events per day, and applying smart contract based ad verification and payment settlement logic, the solution creates transparency and trust between ad market players, provides visibility into end-to-end payment flows, reduces operational costs, eliminates fraud and increases ad quality; ultimately improving end user experience.
Read the details in the article of Coinidol dot com, the world blockchain news outlet: https://coinidol.com/exploring-papyrus-technological-infrastructure/
