From a business perspective it makes complete sense. Thats guaranteed sales right off the bat. I can understand why many don't like it, but personally I feel like everyone will have a chance to at least get a few packs, though they may miss on some airdrop chances. But if one were concerned they could've been staking sps, or can purchase a voucher from the market..or if they are worried of packs selling out completely, they are double the price but you can get them now at least!

Cheers