Ubex is a blockchain-based ecosystem that solves global advertising problems using smart contracts and neural network technology. This platform offers maximum efficiency for all participants such as advertisers and publishers.
Let's take a closer look to find out how this project really benefits participants. This is actually a step forward from conventional pay-per-click advertising systems that are even used by technology giants. Until we read Ubex, the current system looks smart.
OUR MISSION:
To create a global advertising ecosystem with a high level of mutual trust and maximum efficiency.
Advantages of using Artificial Intelligence:
Program algorithms collect information from platform users and evaluate their interests. The system also estimates the possibility of future actions from users based on behavioral data collected from them. This information helps advertisers to promote their products and services in a customized way that actually benefits them. This system shows advertisements to the most relevant users based on the data collected.
Minimize risk due to smart contracts:
People don't believe in the current system because of financial fraud. The use of intelligent contracts makes transactions transparent for publishers and advertisers which minimizes risks for all stakeholders. Thus making the ecosystem become the fairest model for advertisers.
This promotes programmed advertising: ads
programmed is the process of buying ads using an automated system without human interaction. Let's read more for more details. We will consider the scenario that the user visited the webpage and he displayed the ad. During page loading, which is only a split second, the system evaluates to find out the type of audience. After the targeted audience is known, he uses an advertisement approach that is adjusted to get maximum benefit. The system conducts an auction for advertisers and the winning ad is uploaded on the website. Ubex exchange reduces the complexity of purchases, increases targeting capabilities with low acquisition costs. There is very little or no fraud risk and payers per result option are also available.
Ubex platform
The Ubex platform will provide many opportunities not only for publishers and advertisers, but also for companies that require user data regression analysis. The nervous system core, which is responsible for making decisions at all stages of the advertising material life cycle, will have an API, access that can be given to partner companies. Blockchain decision-making behavior allows one to evaluate user data and make judgments about the interests perceived by users. This regression estimate can be used not only to display advertising material, but for other purposes as well. The API will provide an opportunity to retrieve the expected category list with estimates for each based on the query with user data. Training the core of the system to get relevant and accurate estimates is a tiring process. In this case, the platform will provide the ability to add statistical data to the user's site actions, which can be used as a training sample for the system core. Site owners who provide data will receive prizes comparable to the contribution of data provided for system core training. This action is similar to mining, when users are rewarded for labor-intensive work (providing statistical data for the formation of training samples).
Problems with the current system:
The current system is vulnerable to problems. There is a large commission fee that we must pay when getting an ad slot on any publishing platform. To minimize fraud, we usually look for large advertising agencies. Commission fees increase because it's a large advertising company and so is our marketing budget.
The weakness of the two systems now is that customers do not know what approach advertisers will use to circulate their messages. We don't know how our marketing budget is used and what positive results we will receive from the effort. The unfortunate part is that there are no advertising agencies that share their marketing methodology.
How does Ubex answer this problem:
Ubex eliminates this problem because of the use of smart contracts. Ubex has made it easy for advertisers to choose the appropriate ad slot and publish it on relevant websites without third party intervention. You can buy ads according to your marketing needs. This platform offers you to choose the type of customer, age, interest, area, and many other useful parameters to get the maximum benefit from this ecosystem.
ICO Information:
ROAD MAP
Who Is Behind Ubex?
Ubex began its life in Q4 2016 when the company launched an advertising platform that exclusively focused on promoting payroll loans. Throughout 2017, the company added features such as advertiser APIs and auctions. They eventually developed into an advertising system that was able to serve the entire internet. Unbex was registered under the name Ubex AI AG. The company is headquartered in Zug, Switzerland at Crypto Valley Lab. The main members of the Ubex team include Artem Chestnov (CEO and founder), former Marketing Director for AB Inbev in Belgium. He is a serial entrepreneur with a broad background in European marketing operations. Other Ubex team members include Daniel Biesuz (Head of Legal and Founder), Guy Weissman (CTO), and Andrew Rippon (COO).
Ubex Conclusion
Ubex is a global decentralized advertising exchange that aims to facilitate publishers and advertisers to interact safely when using blockchain as an intermediary. The aim is to create a reliable P2P market, where publishers can authorize online properties and advertisers can maximize the value of advertising campaigns. To learn more about Ubex and how it works
FOR MORE INFORMATION:
WEBSITE: https://www.ubex.com
WHITEPAPER: https://www.ubex.com/wp/Ubex-Whitepaper-en.pdf?9535
FACEBOOK: https://www.facebook.com/groups/Ubex.Al/about/
TWITTER: https://twitter.com/ubex_ai/
TELEGRAM: https://t.me/UbexAI
AUTHOR: cobaahyuk
PROFIL LINK: https://bitcointalk.org/index.php?action=profile;u=1785718
ETH: 0x952Ba6f317cdD5f5aa6655CE6eCdcEd0252a72d2
