Podcast Purchase Promise

There are things that happen to change paradigms in our lifetimes, and I think we have experienced quite a few of them. For me, one of the best ones that is more of a focused topic has definitely been podcasts!

Podcasts were something that I thought of as lame, or old, or not cool a few years ago when I didn't listen to them. I think what changed that was certainly the whole global lockdown over a mild cold business that went on. I've always been on the "alternative" side of getting and consuming media but I didn't really do the podcasting thing as it was kind of in it's niche or infancy for a long time. That changed of course, for me and many millions of other people and now that's the primary way I get a lot of information.

I think it's great to do it this way, because it completely bypasses the old stranglehold that gigantic corporations had on how they could reach large numbers of people and consumers. I've learned SO much information and about so many different products, services and groups through this manner and it's absolutely been life changing. I could certainly be a typical person and sit on my ass watching television and tune out, go into the programmed depressed state and be a vegetable. I don't have a problem with people choosing to do that, as to each their own, but I myself have an incredibly hard time feeling and acting so lazy. Instead, I go around the house cleaning, organizing, doing things and generally staying busy doing something in the house because there is always something to do besides sit and watch television.

This consistent exposure and habit of podcasts has also exposed me to so many important products and concepts that I may have tangentially known about, but not really looked into more than that. By listening to a podcast where the particular guest comes on and talks about something they are passionate about, have a lot of experience with and have even designed or built products that are along those lines, it makes it a great experience. Granted, there are some salesman type shits going on, but for the most part, I take what they say with a grain of salt and will keep it in mind, but may not act on it necessarily.

There are some podcasts and groups though that I've listened to for a while and have come to trust. They bring information that I like, or even if I don't agree with them, their message and content is important and their guests are varied. Through those guests is where I learn about products that I've purchased after hearing them talk about it and doing a bit of research online for the different brands.

In a way this feels like a big upgrade from the "infomercials" that were famous on TV especially the late night ones. The whole podcast space has done quite a paradigm shift because instead of cramming all of the important information for somebody in a 45-60 second commercial or spot on the show, they are able to flesh it out and have a back-and-forth discussion for 60+ minutes, sometimes 2+ hours. This gives such a great opportunity to go into significant details and share other information about a product or process that you couldn't get at all in the past unless you called the company or bought a book about the stuff.

This is definitely a great change in the paradigm and certainly going to be an important way the future is shaped. The legacy ways to advertise and get people into something are dying with the older generation who are the targets, and the shift towards long-form content being the way a company can get it's message and products out there is absolutely a positive development for us all!

I will give these products a try for a few weeks and try and write a post about it in the future. It's going to be fun testing these things out!

What about you, do you get exposed to things like this through podcasts or do you prefer television, or online ads on a website? Let me know in the comments!