One of the main problem of the cryptocurrency universe and companies is to acquire a big audience, that's what we call the "massive adoption", and many CEO of important crypto companies are speaking about it, such as Beniamin Mincu, Elrond's CEO.
With huge events sponsored by cryptocurrency companies, more and more people will be aware of crypto and it can only be a good things for us. Let's check what this deal really is.
UFC official and exclusive fighting kit sponsor
The American firm has, during those last months, signed many deals with notable brands involving a lot of money. They have in particular made a deal with Venum to be their equipment manufacturer.
Here, what we'll write about is the deal between UFC, the most famous MMA company, and Crypto.com, one of the biggest cryptocurrency exchange platform. Crypto.com will be visible on every shirts worn by the UFC fighters. It's enormous. Indeed, superstars such as Conor McGregor and Francis Ngannou will be making the promotion of a crypto exchange.
The details of the contract
First, the duration of the contract is 10 years. That's a pretty long duration which is, according to me, a good thing, showing that UFC isn't following a short trend and acts as an opportunistic company. They seem to be engaged for a long time and we all should be delighted to know that. Also, Crypto.com will be paying the amount of 175 million dollars.
Why is Crypto.com making this move ?
It's simple. Crypto.com currently has millions users over the world. UFC, to compare, has more than 175 millions fans over the world. 17.5x more. That's a huge opportunity for the platform. Plus, and that's only a personal thought I have, UFC customers are not "financially afraid" and are used to paying many PPV (Pay Per View) to see their favorite superstars fight. We can easily suppose that most of them would not be afraid of gambling and putting their money into the cryptocurrency market.
Crypto.com has already made other partnerships with a F1 team, a NHL team and the Italian first division of soccer. It is now clear that the firm is focusing on the sport customers to convert people to cryptocurrencies.
And you, what do you think about Crypto.com signing important deals with international companies ?
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