I think part of the problem is that they don't seem worried about tipping their hands. They clearly feel that they've cemented themselves firmly enough into the lives of all of their users to the point that they don't think we can go backwards or make do without them. If they succeed in getting legislation to regulate them, they are basically forcing the government to empower them to the point of securing their monopolies and then we really will get fucked. It starts off by offering something cutting edge and new that people will pursue out of their perpetual need to one-up each other, but eventually it always evolves into making it so inconvenient not to adopt their technology that it feels like a hindrance to anyone that doesn't want to do so. Imagine not being to being able to use your credit card without a chip in your brain verifying and authorizing the transaction under the guise of theft prevention. Sure, maybe it's optional, but if they charge you 5x the interest rate to have their card in the first place then it certainly makes things difficult. Even if we don't want to go the credit route, that could easily apply to monthly fees on a bank account or transaction fees for using a debit card. Crypto is certainly going to be important to combat centralized tech giants dominating and controlling the economy of the future.