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I feel the Weekend Rank rewards being so obfuscated really hurts with player retention. A real UI showing your progress and reward tiers would be ideal.
But the lowest of low hanging fruit could be to just have the UI Link To: https://gudecks.com/meta/player-stats?gameMode=13&userId=[PLAYER_ID] Have the UI autofill the user's player ID.
I was playing over a month and in the discord for three weeks before I realized I was getting packs even at my low rank. It would have been big incentive to play even on my first weekend if I understood it, and rewarding new players quickly and consistently is a big part of player retention.
RE: Towards a better competitive scene in Gods Unchained in the short term