I recently made a post on NBATopShot and purchasing a pack to figure out the platform..
I tweeted about the post and tagged NBAtopshot and # LEO I jumped in on the discord I mentioned I heard about their platform on a financial platform one of the teammates of the projects asked what platform.. That's where things got cool, I ended up shilling LEO to potentially more NFT collectors and a nice bump in LEO traffic from new users.
Got the ball rolling. Khal was interested in getting a podcast episode with them, it gears are moving.