Overview of the problems of the online ad space
The online ad sector is bustling, its value having been projected to reach some 281B USD in 2018 alone. The online ad market has witnessed a steady annual growth rate of 20% in China and other Southeast Asia. Nevertheless the online ad sector is riddled with gross challenges. One of such challenges is fraud. Today it has become easier for advertisers to lose money due to fraud which results from impressions generated by search engine robots and fake users. For instance ‘bots’ are used to make it appear as if ads have been served when in reality the reverse is the case. This fraud causes advertisers to waste their money on non-existent ads. It is estimated that the money advertisers lose to online ad fraud will rise from 19B USD in 2018 to 44B USD in 2022!
The online ad space is anything but transparent. When adverts are trafficked, they pass through so many middlemen. This inevitably results in terrible inefficiencies and exploitation. When adverts are placed via ad agencies, the advertisers sadly often realize that the resulting CPC/CPI falls below expectation. As it stands now advertisers are actually at the mercy of the sales reps of ad agencies because these sales reps are at liberty to adjust the frequency with which the ad is served. The advertisers are simply helpless because they lack both the resources to produce banners themselves and the know-how of ad trafficking. In the end they become helpless victims of ad agencies that, for the most part, let selfish interests get in the way of transparency and efficiency. The situation is actually so bad that an ad agency can even serve adverts on sites that can damage advertiser’s reputation.
It is apparent that the online ad sector needs a disruption.
ACA – a disruptive solution that is both apt and timely
ACA is using blockchain technology to resolve all the above issues and restore trust to the online ad domain. ACA Network is a platform that is designed to enable the distribution of adverts on the web, on mobile phones and on tablets etc. The advert display and information collection are entirely regulated in compliance with the smart contract that is made on the ACA Exchange. This will inevitably weaken the monopoly of advertising agencies, thereby eliminating the ambiguity and opaqueness that has characterized the online advertisement space.
This blockchain-based platform is unique and incredible. Yes, it offers all advertisement stakeholders a footing to conduct fair and transparent online advertisement transactions, devoid of any intermediaries or external exploitation.
Landmark features of the ACA Platform
What are some features of the ACA Platform? The platform has an exclusive functionality called the ACA advertising exchange (ACA-EX). This landmark feature helps in matching advertisement banners and the advertisement media. There is also the Ethereum Smart Contract which guarantees security and transaction transparency. To ensure ads distribution in assorted devices like smart phone apps, web and mobile, there is the ACA advertising network (ACA-NET) feature – a feature that can be trusted real time. That is not all. There is a unique dApp, the ACA advertising management system (ACA-AMS), which ensures easy communication between advertisers and ad producers.
Other Benefits of the ACA Platform
Some other benefits that this platform promises online ad stakeholders include:
I. Advertisers can choose where their ads should be placed and the ads will only be in such contracted locations.
II. Quick delivery of online large-scale advertising campaigns.
III. Adverts will become cheaper to run due to ACA Network’s low fees and the exchange for reserved Ad serving.
IV. Ads will be featured in full sizes and shapes.
V. Clicks on ads will no longer be induced against the wishes of users.
VI. Questionable contents that are capable of harming the evaluation of ads will no longer be displayed alongside ads.
VII. Content of ads will remain the same throughout the contracted period of advertisement.
ACA antecedence – a cause for confidence
Aca has recorded massive success since 2010 that the company was founded in Japan. They are said to have produced a lot of media apps for the ad industry in Japan and beyond. Their media apps have recorded over 500M impressions monthly and they have carved a niche for themselves as a major advertising outfit catering to media apps. There is no gainsaying the fact that the founders have the needed proficiency and capability that qualify them to disrupt the services of the online advertisement market and bring a breath of fresh air to all the online ad stakeholders.
ACA Tokens
ACA Network is selling ACA tokens for the development and management of ACA Network and to raise funds for withdrawal at Currency Token Exchange. The ACA tokens will drive the ACA ecosystem. Users will need to posses the tokens for the benefit of the services that the platform offers. Holders of the tokens who have no use of the tokens at any time can rent out their ACA token to other ACA Network holders. The pre-token sale begins July 15 while Token sale begins in August 4. Since there is limited number of tokens for sale, it would be wise to hurry.
For more information on the ICO and the team behind this unique platform, please visit:
Website: https://aca.network/
Whitepaper: https://aca.network/documents/aca_whitepaper.pdf
Twitter: https://twitter.com/ACANetwork_io
Facebook: https://www.facebook.com/acanetworkofficial
Telegram: https://t.me/acanetwork
Written by Delightme
Bitcoin Profile: https://bitcointalk.org/index.php?action=profile;u=1860734
