NOIZchain : ADDING VALUE TO THE ONLINE ADs INDUSTRY

OVERVIEW
Over the years, the online advertisement industry has experienced a massive spike, with regards it's essence for business exposure. Businesses need online advertisements to showcase their products and services, hence its vital to pay for ads spaces on websites, or pay ad promotions. Facebook and google are popular providers of this service, but there are several drawbacks posed with their centralised services, hence there is need for amelioration. The good news is, NOIZchain has been enacted to revamp the online advertisement industry, providing lasting solutions to the existing problems ridiculing the system. NOIZ boast of a lasting approach using blockchain technology and embedding artificial intelligence to ensure the attainment of data transparency at its peak , reduce ad fraud, cut out middlemen, remove malicious content associated with ads, ensure a self-regulated platform, while linking advertisers to publishers.

PROBLEMS FACING THE TRADITIONAL ONLINE ADVERTISEMENT INDUSTRY
One of the greatest problems in existence is little or no data transparency. Most Advertisers use bots to generate fake views and clicks, in a bid to increase cost to publishers. It's quite unfair, but it's reality. Another hard nut arises from fraudulent traffic leading to low return on investment proportionately.
A very serious issue also stems from the inability for some firms to actually advertise on some centralised ad platforms due to some unfair regulations. For example, facebook placed restrictions on cryptocurrency related ads some time ago.

Ad platforms might display unwanted content next to a brand advert and it ruins the reputation of that brand automatically. This is ridiculous.A major drawback also sprouts from existence of middlemen, increasing cost of advertisement. This case arises primarily when there is no direct connection or link between advertisers and publishers, hence middlemen fees usually chop off a valuable part of the advertising budget.

Exploitation of consumer info using data trackers by big centralised ad platforms like facebook and google is a trending issue, leading to data laeakage. With the aid of data trackers, inability for consumers to control information given out is really disgusting. Consumers get annoying ads in a bid for these ad platforms to generate more income, which is quite unfair. In other words, consumers do not have data rights anymore, they do not have control of the data created by them.

SOLUTIONS PREFERRED NOIZ

The NIKOLA software by NOIZ , combined with artificial intelligence and KYC procedure enhances authenticated data , hence reduces ad fraud.
Have you ever thought of getting paid for sharing your data? It's made possible by NOIZ, consumers get paid with NOIZ token for providing their data.

Decentralization gives consumers freedom to vote for advertisers removing bias using consensus voting and proof of stake.
The most catchy aspect of this platform is the fact that, advertisers are connected directly to publishers cutting out fees and complicated routes posed by middlemen.

PROJECT ROAD MAP

NOIZ TOKEN
NOIZ token which is an ERC20 token will be the official token powering the NOIZ ecosystem. It has a total supply of 400 million. The NOIZ wallet will aid in NOIZ token storage.