Won't be voting for this, because there's no way to measure the impact of pissing money on influencers, sure they can get views but what's the CAC here? If you can provide a projected CAC and then yes, also there's no guarantee that those users will invest time and money into HIVE, just seems like throwing good money after bad efforts.

As a marketer myself, I know the pain of digital and the need for streamlining to get the highest quality leads at the lowest cost, is a difficult endeavour.