The best way to save it would be to strip the token out completely and instead integrate lightning and have bitcoin run as the value transfer on various websites. You already have 1000s of eyeballs refreshing pages each day with capital to deploy, advertisers would want to tap into that, they would push satoshis into the system to reach users, and those satoshis can then become the reward pool and distribute it to users however you decide to, be that views, curation, tips etc.

If you look at a site like stacker news, you can see it all in action right now