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The reason the LEO token has increased in price so fast is because the vast majority of it is staked and each month a certain amount of it taken off the market and burned through the income it gets from ads on the site.
The tokens on the market are now also being pulled off to create a liquidity pool on Uniswap, so it has a trading pair with ETH, the higher ETH goes the more it requires LEO to rebalance the pool and so the token demand goes up
RE: What is the LeoFinance LEO token price based on?