I think user-friendliness and easy of use is a big thing. I don´t find it so easy to use, nor do I find to so userfriendly. I joined recently and that is the main issue I am having. How do I find the content that I like? What are key words I need to use etc? Interface wise I think there is still a lot improvements to be made. Twitter and FaceBook are rapidly becoming censored social platforms, but to be able to attract users from these platforms to hives I think it is all about ease of use. All the other mainstream platforms work, the main problem is censorship. So for Hive to be successful it needs to close the gap in these areas to attract more users. Hive really solves a problem: social media censorship. It needs to be ready to take on new users from the main platforms. I hear a lot of people are moving to Parler, which is also a company so it is likely to be prone to censorship in the future. Just my two cents. :)