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This Medium article is quite fascinating, it looks at the phenomenon of initial coin offerings by first going through the evolution (or devolution) of shale fuels and fracking. I have followed both quite closely and have never gotten involved in either.
"Stuck with dead assets on the balance sheet, companies started drilling on leases at a loss in the hopes that they might eventually recover millions of dollars in leasing costs. A very expensive lesson in option pricing, if you ask me"
https://medium.com/@Melt_Dem/drowning-in-tokens-184ccfa1641a