We should be working four 10 hours a days instead of five 8 hour days, so we have more work/life balance, higher productivity and better quality of life.
We should stop "digital specialists", "Media specialists", "Media strategists" and become "People Specialist" .
We should create an innovation culture, instead of an innovation department.
We should focus on effectiveness before efficiency.
We should try to earn brand loyalty instead of just trying to buy brand loyalty.
We should have all staff understand the mission of the brand, instead of just being something written in marketing material.
We should use interns as fresh eyes, instead of getting coffee for the boss.
We should...?
We should... ?
We should...?
Let's bring back some simple common sense to business.
@Joah Santos
www.nylongroup.com