Utilising Drone Imagery to Enhance Your Online Content
The opportunities that a successful online marketing campaign offers are vast and well documented. However, the online space is more crowded than ever, and attention is at a premium. If we are to achieve our goals on line we must utilise every creative tool at our disposal. Drone photography and video is attention grabbing in the extreme.
The unique perspective that a skilled drone operator can provide is not only a guaranteed way to add production value to any video content that you are producing, a well crafted still image immediately draws the eye and engages people.
This is effective even in isolation but when also incorporated into a coherent content strategy it demonstrates a firm commitment to the quality of the output you are producing. This is because there is then genuine value in the imagery that people are viewing. They become intrigued to know what unique perspective you might provide in your posts and look forward to the new and creative ways you will choose to entertain them. This will in turn significantly enhance your brand identity.
It is therefore a perfectly reasonable strategy to specialise in producing drone imagery as a way of differentiating yourself from the crowd. However, I firmly believe that variety will provide the most value to your audience, particularly when you pursue a storytelling strategy. Striking visual imagery when combined with authentic storytelling is a potent mix because it engages the emotions and has the potential, by association to deliver your message on a subconscious level.
For example, if you are a country house or hotel seeking to tell the story of a wedding proposal during a romantic getaway at your hotel you can convey the grandeur and remoteness of your location without saying a word simply by incorporating a sweeping aerial shot into your video.
Likewise, if you are an industrial business wanting to emphasize the scale of your operations whilst telling the story of your market leading processes, you can do so by utilising a series of aerial clips or stills that showcase your premises.
By committing to utilising drone content over an extended period you become free to fully explore the creative options and adapt what works and doesn’t work. This is empowering not only because it enables you to refine your content and deliver your message in the best possible way but also because it assists you in having the volume and variety of content to be consistent in your output and thus give you the best chance of achieving your goals.
In summary, drone footage provides variety, attracts attention, enhances the narrative of your storytelling and widens your creative scope.
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