Goeureka is offering a brand-new platform for hotels and customers worldwide. When online travel platforms build a new style travel and hotel sector. Thanks to new technological developments old style travel agencies are buried in dusty pages of history and online systems dominated the travel sector. Online systems have a big advantage. First of all, It could conveniently reach the worldwide customer network in a few seconds. Costs of travel services’ advertisement and agency are reduced the reasonable level in the market. In this way, hotels were able to offer lower prices to their customer portfolios. Furthermore, small and medium-sized travel enterprises could take the opportunity to be afloat against big players of the market. Thanks to the feedback received from the online travel agencies (OTAs), great progress has quickly been made about meeting customer demands. The hotel industry is growing and improving on the OTAs. The gaining revenue rises rapidly day by day. OTAs provide a wide range of options from different hotel groups and partners. Customers can now decide on a variety of hotels from the different OTAs platform. This is a great convenience for everybody. OTAs disrupted the existing travel industries by way of unrepudiated technological innovations and unprecedented opportunities.
While consumers and OTAs make the most of new technologies, the traditional businesses that don't keep up with the times against the digitalizing world are slowly disappearing. It is seen that the market is moving towards a falling rate of profit. If the traditional businesses of the travel sector want to obtain competitive capacity against the OTAs, they have to run the risk of reshaping themselves according to consumer demands. While OTAs are emerging with many innovations to attract customers' attention, hotels continue to lose control of their brand position day by day. The GOeureka (GO) platform aims to provide an objective and transparent technology to hotels by using blockchain technology and thus to transform the traditional loyalty systems into a new format. In this way, hotels will have a convenient environment to provide higher value to their customers. GO will build a common platform in a framework where the hotels can take back control of their brand names. GO to do this; It will provide a non-commissioned booking platform, provide an integration service in accordance with the hotel catalogs and loyalty program, offer loyalty points adapted to the cryptocurrency system, enable an area of movement where hotels can maintain their brand control, allow for cryptocurrency transactions and give direct access to 170,000 hotels worldwide. GO promises a whole new vision of the future. While providing the best and highest quality service to travelers, it will activate a supportive ecosystem that will benefit from the opportunities created by blockchain technology. GO's offering this service to users on the user-friendly web and application interface will maximize customer satisfaction.
Considering the cake represented by the global travel industry, hotel reservations have a significant revenue volume. Online travel agencies, which were initially seen as a means of disposing of non-sold hotel rooms, now dominate the market. The OTAs have been expanding rapidly since its introduction in the 1990s, while the travel industry has been reshaped from scratch. As a result, the user-friendly OTAs offer consumers a wide range of options and attractive offers. It was an inevitable result that hotels lost all their power fields against OTAs as time passed by. Hotels didn't already have the sources of competition that could struggle to offer a wide option network in this campaigns and ads war. This situation leads to increase the dependence on third parties and be a burden on the back of the hotels, which the commissions to be paid. In an environment where market power and domination is in the hands of others, how long can hotels survive against this unfair competition by waiving the profit margin? Mostly in hotels, because of OTAs' best price guarantee and insistence on price parity, increased commission costs have led to an increase in pricing per available room of small and medium-sized enterprises. In fact, hotels have signed such agreements under the hegemony of OTAs, such that they have no right to speak even on the websites they own. Although this is a strike major blow to the liberty of trade, it isn't beneficial for neither hotels nor consumers. There are no opportunities to carry brand values to higher levels with loyalty campaigns and awards by distributing hotels. Loyalty programs now work for the benefit of OTAs.
GO offers a great opportunity to keep up with the times and pull the strings in hand. Hotels will be able to list their products and services on the GO website, where they can fully control their lists, prices, policies, and features. In addition, the feature factory will enable hotels to customize their offers on the GO platform and GO customers will have the option to subscribe to a hotel's loyalty program directly through the platform. In this way, a working model that will expand the customer database and increase customer retention will be beneficial for both hotels and consumers. Platform cuts a 5% commission when paid with cryptocurrencies such as Ethereum, Bitcoin, etc. and credit cards, while it offers payment options not paying any transaction fees when using GO tokens. The re-booking feature, which allows customers to get the best possible room prices in room prices on the GO platform, will provide a great advantage.
Consumers will be able to download the application of the GO platform and log in with the same user account as the website. All booking information and user account activity will be retrieved from the GO website database and matched with the user account in the application. The GO App will allow customers to easily track hotel bookings and manage their current accommodations. Using the GO App, consumers will be able to check-in for their room.
What is important is to create a vision and define a new roadmap according to innovations. And Goeureka offers this future vision.
Token Details
Token Symbol – GO
Standard Token – ERC20
The total volume of tokens issued for sale – 600 million.
Hard cap – USD $ 60 million.
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