The proceeds from the token sale will fund the product launch, continued platform development and user acquisition:
25% – Research and Product Developmet
Includes opening our R&D center in London with approximately 20-30 engineers.
20% – Marketing and Customer Acquisition
The marketing budget is insignificant compared to the target number of customers we intend to acquire. The key source of new customers is going to be word-of-mouth, as the product gives users a very strong commercial incentive to download the App and take advantage of being a Cardonio Card holder. There are natural network effects built into the product around the P2P money sending function, which will lower the average customer acquisition cost (CAC) substantially.
• 15% – Initial Capex, including costs of e-Money licenses, compliance and architecture setup.
Some of our key partners are listed in section 4 of the document. There is a substantial cost associated with integrating all those partners, acquiring
all the necessary licenses across multiple jurisdictions, building out compliance teams, legal fees and general technical architecture setup.
• 40% – Working Capital
Our product – the first and only Universal Money App - is bridging the gap between the worlds of crypto and fiat currencies. In order to offer our users real-time access
to funds and perfect exchange rates without mark-up, we will have to bridge funding gaps between multiple parties using our own balance sheet.
