I agree 100%. You work a long time to build a brand, and then ... poof. He dumps it.
I also think the "new" Twitter is a dumpster fire. So much hate speach going on on it now, and from what I can tell, his "algorithems" give them extra reach.
I really was in the "Elon is a genious and will take a sleeping giant and explode its potential. Right now I think he has killed it, and it will take a lot to get it back to where it was.
RE: Twitter Rebranding: What It Really Means