I've never been a fan of Starbucks. Coffee at convenience stores/gas stations is terrible also, only there to keep truck drivers and travelers like me awake :D I very rarely drink anything in my coffee and prefer black. I think what most American coffee makers don't appreciate is the benefits of having FRESHLY roasted coffee then ground to each cup. The stuff you find in bulk at most coffee stands was roasted, bagged and shipped across country. There is a definite advantage to fresh roasted. In fact, I would challenge you to buy a roaster, small stove, find some un-roasted green coffee beans, and roast your own (yes it can be done). You might be surprised how fantastic coffee at home can taste ;)