Vidy ICO Review
Today, 600 million people run ad blockers on their phones and desktops because they’re tired of being abused by the advertisement industry. l Unbeknownst to most, unwanted mobile advertising accounts for more than $23 per month in data charges on the average user’s data plan, and approximately 210/o less daily battery life.2
This relationship is not consensual; users have no say and no perceived right ro avoid ads or choose which ads they want to see in today’s climate. 3 Their only choice is to opt out of the ecosystem completely, and it is advertisers and publishers who suffer the most from this ad blocking backlash, because this means that there are 600 million sets of eyeballs — and therefore 600 million potential customers — who they lose out on.4
Vidy pledges to bring these 600 million lost users back into the advertisement ecosystem. Our tri-layer solution built on the blockchain will be the win-win-win that this broken industry needs to fairly reward all participanrs, augment video ad relevance, and cut out the troublesome middlemen that have erected an opaque, fraudulent, and abusive status quo.
Vidy is the first decentralized video ad distributor that embeds video ads behind the text of web pages via an NLP consensus-layer
Vidy’s smart-contract data containers:
speak for themselves. Banner ads are seldom tapped to the tune of 0.050/o out of 1000 Advertisements are ineffective because as humans, we build up a ‘muscle memory’ around UI components when we see and experience them repeatedly. A simple example of this is thar we don’t have to think about where to tap on a screen when we want to exit a view; the back button is almost always in the top left on a navigation bar on a mobile view and we instinctively tap there to leave. Likewise when it comes to ads, we have become grossly desensitized to banner ads and interstitial ads given that they are so regularly, so irrelevantly, and so disruptively displayed everywhere. The result is that most ad UI components have grown ro be ignored, to the point of a growing adverse stigmatization from brands who employ
them, and the stats impressions 3 and full-screen interstitials, despite hijacking your whole screen, are
only tapped 50 o of times out of 1000 impressions2 This means that unless you want to entirely
derail your product’s current user experience with a full-screen interstitial ad takeover, as a publisher you are looking at clicUtap-through success rates lower than a tenth of one percent with your exisitng advertising inventory options.
Why Users Will Hold Down
Vidy wants to build the most addictive and compelling experience possible with its embed layer’s hold properties. When users see a vidylink, we want them to be pulled to it, curious to see whar’s undernearh, and always feeling grear when they hold down. With the construction and user experience of the layer now in perspective from previous secrions, here are the fundamental reasons why users will hold on vidys as much as possible.
a. To eorn VidyCoin
b. To purchase with one tap
c. To watch an interesting video
d. To see a good ad
The Need For VidyCoin
The decentralized currency that will run this ecosystem will be VidyCoin (VIDY). VIDY will be used as the sole means of value exchange for the following: a) all ad placements on the platform with payouts from advertiser to publisher, b) all one-tap purchases on the platform with payouts from user to advertiser, c) all hold rime earnings on the platform with payouts from advertiser to user, and d) all miner rewards on the platform with payouts from Vidy to miner.
%DY serves three core purposes:
a. A store of value
b. A medium of exchange
c. A membership key
Road Map:
Q1 2018
Build on 2017 infrastructure
Assemble Advisor Team
Finish the demo product
Prepare for ICO
Q2 2018
Conduct the Vidy ICO
Beta launch platform
Pilot with Publishers
Refine Ad platform
Q3 2018
Expand indexed sites
Unveil OTP in production
Release Control Dashboards
Integrate blockchain pieces
Q4 2018
Launch 10 web hooks
Grow database of Vidys
Acquire 100 top advertisers
Launch user data containers
Q1 2019
Launch V1 of the platform
Index 1 million publisher pages
Release full dashboard
Finalize NLP consensus layer
Q2 2019
Unveil V1 of blockchain
Launch Miner-driven protocol
Index 10 million publisher pages
Expand on all web properties
Here is the Vidy team:
Patrick Colangelo : Founder and CEO- Patrick founded the company from his Harvard dorm room, and has since handpicked each member of the Vidy team. Patrick graduated from Harvard College in 2014 where he oversaw hundreds of Hamard entrepreneurs as the President of the Harvard College Entrepreneurship Forum.
Matthew Lim -Cofounder & CEO of Vidy Asia: Matthew is an ex-investment banker from Credit Suisse, having spent 3 years directly impacting a number of multi-national deals in Asia
Daniel SulIi’van -Strategy: Dan graduated from Hamard College in 2011 with degrees in Economics and Computer Science, where he was President of the Harvard Entrepreneurship Club. Prior to joining Vidy,
Jake Rosin -Engineering: 3ake has over 13 years of engineering experience in machine learning, mobile development, and back-end architecture, and holds a B.Sc. and M.Sc. in Computer Science from the University of Wisconsin MadisonMarco
Vanossi- En9ineerin9:Marco is a veteran entrepreneur with a successful exit and over 15 years of engineering experience under his belt.Marco founded one of Latin America’s first search engines, which had a deal with Yahoo! and millions of users
Luke Edwards- Engineering: Luke is the creator of Polka, the fastest Node.js HTTP server that exists today, registering at 25–65 to faster speeds over the closest competition
Arria Owlia -Engineering: Arria is a highly experienced client-side software engineer specializing in development on the iOS operating system5 with a strong background in Objective-C, Swift, and React Native.
Nicholas Kubiak-En9ineerin9: Nicholas is a software engineer with over 10 years of experience in research and development in the cryptography, automotive, and mobile industries
Harry Yang-Deep Learning: Harry is a Ph.D student at the University of Southern California, and has published more than 10 papers in top AI conferences including CVPR, ICCV, SIGGRAPH
Luke Goh -Design: Luke began his graphic design career as an art director for emerging businesses in the Bay Area. Prior to that he ran a freelance creative practice for several years, helping clients all over the world launch their websites and apps.
Sinjin Lee-Marketing: Sinjin was a Founding Member of Grooveshark, helping it grow from an idea on a business plan to one of the largest music streaming apps in the world serving over 35 million users a month.
Advisors:
Alan Boehme -Procter and Gamble :Alan is the Global CTO and CIO at Procter & Gamble, the largest advertising company in the world, spending over$10 billion a year on advertising. At P&G, Alan leads 95,000 employees, oversees $83 billion in sales per year, and oversees 23 billion dollar brands and an additional 14 $500 million to $1b brands. Before P&G,
Doron Reuveni-Applause: Doron is the CEO and Co-founder of Applause, one of the largest software testing companies in the world. Doron grew the company to over 200 engineers, acquired hundreds of the biggest brands in rhe world as customers, and ultimately drove Applause to a successful acquisition in 2017.
Dror Shaked: Dror is the VP of Business Development at Wix.com, one of the largest websire hosters in the world. Wix.com has over 110 million users, gets 45,000 new website signups each day, and manages over 1.5% of the world’s websites
Damian Marano_ Coca Cola: Damian is the Vice President of National Sales for Coca Cola, directly handling over 500 client brands and managing a team of 35 sales people at Coke. Damian has over 20 years of experience in Sales and Marketing, and maintains C-level relationships with his narional client portfolio
Creg Chambers-Coca Cola: Cola through digital partnerships and brand equity from innovative experiences and product offerings that partner Greg is the Global Group Director of Digital for Coca Cola. He has delivered hundreds of millions of dollars in estimated value to Coca companies have adopted.
Elizabeth Barelli- Medium: Elizabeth is the Head of Digital Marketing at Medium, where she leads all digital campaigns for the platform with over 70 million monthly users. Medium.com sees over 10 million posts published on the sire each year, and is within the 300 most popular websites in the world.
Kimberly Wheeler- Sephora: Kimberly is the Director of Marketing at Sephora, where she manages over 350 marketing plans for Sephora Collection and Holiday.
3ason Fuentes- RadiumOne: Jason is the founding team member of the international ad network RadiumOne, where he grew the company from 5 people to 500 people, built a run rate of $200M/yeor, and lead the company to an acquisition.
Cindy Clementz- Univision: Cindy is the Director of Strategic Partnerships at The Onion, a property of Univision Media Group, as well as at Onion Labs which is the company’s in-house content agency.
Lim No Kee -UBS: Ho Kee was the CEO of UBS for East Asia and the Globol Vice President of UBS Group, as well as the Chairman of UBS Group for Fast Asia during his 15 years at UBS. Ho Kee was the Singapore Post Chairman for 10 years, and sat on the Singapore Government’s Economic Planning Commitree.
Michael Von Schlippe: Michael is a veteran publisher in Asia n seming as the Managing Shareholder of Indochine Media Ventures whose portfolio includes Esquire, The Robb Report, Luxury Guide, My Pope, Buro 24/7, STAIL, and Barcode. Michael is also a Partner of PMG (Partners Media Group
JasonFang -Sora Ventures: Jason is the Managing Partner at Sora Ventures, Asia’s first crypto-backed venture capital firm for digital asset invesrments, and the founder of SoraFoundation. Prior to Sora, Jason was the Head of Global Business Development at Juzix.
Boon Swan Foo -Temasek: Swan Foo is a Senior Advisor to Temasek Holdings, and the Chairman and CEO of Allgrace Investment Management Pte Ltd. He is a Senior Advisor to Singapore Technologies F.ngineering Ltd, and the former Chairman of A” STAR Technology and Research.
Boon Swan Foo-Temasek: Richard is a Member of the Singapore Public Service Commission and is a retired Chief District 3udge. Richard is the Chairman of the Public Transport Council, Chairman of the Public Guardian Board, and Chairman of the Ministry of Home Affairs’ Remote Gambling Act Appeals Advisory Panel for which he is member of its Review Panel.
Verdict:
Vidy is moving the most important action a user can take the purchase — to the forefront of the web experience through its single-page embed layer. With just one tap, a user can now purchase a product, reserve a table, or have an item delivered, after holding down on an embedded video ad. Advertisers and brands spend billions of dollars a year trying to optimize for the highest conversions on their purchase funnels once a user arrives to their site from an ad. As an advertiser, the battle to get people to tap your advertisement is just the very beginning for your metrics
For more information
Vidy Website : https://www.vidy.com/
Telegram Group : https://t.me/VidyCoin
ANN Bounty : https://bitcointalk.org/index.php?topic=4513155.msg40635736#msg40635736
Fcaebook : https://fb.me/VidyCoin
Twitter : https://www.twitter.com/vidycoin
