I'm not sure I understand the purpose? hivel.ink isn't particularly memorable, then when I remember it all it ever does is bring me back to this post?

Ok I made it work with a users name, but why am I going to remember hivel.ink/@saffisara more then hive.blog/@saffisara or peakd.com/@saffisara ?

Evidently as everyone loves this post I'm missing something, but I just can't work out what???