LICERIO

LICERIO is a platform where brand is advertised by customers by reposting advertising materials in social networks and as a reward they can get a discount for an item of goods/services equivalent to the number of collected likes. The system is based on Blockchain technology with its own cryptographic LCR Token.

LICERIO will reduce advertiser`s costs to 5% and will provide guaranteed customers.

Advertiser creates an advertising campaign that has settings for his own target audience. When creating his advertising campaign, he specifies what amount of tokens he is ready to spend.

According to the exchange rate of LCR token, the platform calculates what number of likes and views advertiser will get.

Besides that, the advertiser specifies maximum possible discount as well as cost of one “like” for his customers.

A potential customer is reposting advertising materials into social networks. The platform collects accumulated “likes”, avoiding any ways of cheating.

According to the amount of collected “likes” and the cost of one “like” set by advertiser, the system calculates discount size for customers as well as converts “likes” into tokens of which system`s commission fee will be written off.

DIRECTING CUSTOMERS

One of platforms options is involving customers by means of geolocation. If an advertiser doesn`t want to wait for his customer, he can get customers who are located within the range of 800 meters from his point of sales.

Customer starts LICERIO mobile application. At “Discounts beside you” tab a map displaying advertisers who are connected to the platform will open. The farther customers is from an advertiser, the larger discount he will get when he comes to a point of sales.

First of all, this feature will be useful to advertisers that are located at such places where there is no big customer traffic. This discount won`t be added to the discount that customer will get by reposting advertising materials.

We live in the world where the Internet and social networks have become an integral part of our daily life. According to research data, more than 70% of customers are searching for new goods and services in the Internet and these are social networks that have become the main source of business development.

Social networks community numbers 3 billion users and worlds advertising budget is U. S. $77 billion and with each year this number is increasing. But now creating a smart advertising campaign and getting a long-waited client is a really big deal; advertisers spend 50% of their advertising budget for paying VAT, covering bank charges as well as for covering expenses of paying for marketing managers job and don`t cover all their expenses in all cases. Besides that, there are issues related to high competition, incompetent advertising campaign adjustment and adblocking software programs as well.

We are creating LICERIO — the platform where brand is advertised by customers by reposting advertising materials in social networks and as a reward they can get a discount for an item of goods/services equivalent to the number of collected likes. The platform is based on influence marketing principle and its ecosystem is based on Blockchain technology with its own cryptocurrency — LCR Token. LICERIO platform allows reducing advertiser`s expenses to 5% and reliably involving customers into his business what will give the opportunity for growth for small and medium-sized businesses throughout the world.

Feature

Key features of LICERIO platform

•Quick advertising campaign development

•Reduction of labour and time costs

•Ease of use and availability

•Global coverage

•Operating costs and commission charges reduction

•Free marketing tools

•Customers` acquisition guarantee

Market Analysis

Future belongs to social networks. Brands interact with social networks community more and more often.

With the development of the Internet, new types of advertisement have appeared that are available not only for the audience of your region or your country but throughout the whole world. Online advertising is very efficient. Being placed in a smart way with all the peculiarities of the Internet taken into account, advertising materials can get dozens of thousands views in a day.

Nowadays, it is commonly known that social networks are a powerful tool of brands and customers interaction.

Research shows that only for the last year the number of users of social networks has increased by 13% worldwide. At the beginning of 2018 the number of potential consumers has reached 3.196 billion people which is 42% from the total number of global population. The growth of social networks popularity is determined by the convenience of their use as they allow people not only communicating with each other outside local boundaries but also offer them content exchange and sharing.

The main benefit of social networking platforms is a broad coverage. More than three billion people in the whole world use social networks not less than once a month with 90% of social networks users are using mobile devices for that.

Brands are investing more money into advertising for their interaction with the audience, however, it doesn`t appear to be so convenient because of the large fragmentation of mass media content.

In 2017 the volume of global advertising market in social networks amounted U. S. $43.78 billion. And at the beginning of 2018 the revenue of this segment of the market already reached U. S. $51.304 billion. At the same time it is known that the average return is U. S. $17.24 per user.

Experts predict that these values will increase by 10.5% by 2022 resulting in market volume reaching more than U. S. $76 billion.

A great number of marketing managers establish contacts with customers using services of opinion leaders; however, such policy puzzles consumers more and more and due to large-scale involvement of such collaborations consumers tend to trust the recommendations of their acquaintances more.

One-third of respondents actively reacts to ads reposting made by their friends.

Making a research of this phenomenon attention should be drawn to the audience behavior. A private message that contains an ad received “from a friend” attracts attention of not less than 33% of surveyed what increases the efficiency of advertising by 13%. The number of “likes” in posts also has a good influence on the reaction of consumers as it is associated with information relevance and popularity. These are advertising integrations via acquaintances that have the strongest public response among potential customers.

Information that is transferred via social networks has a format that is different from the standard type of advertisement as users themselves spread the information, therefore, advertising material is transferred by itself by means of buzz marketing and doesn`t require any effort to be made on the side of advertiser. When posted content systematically gets a big number of “likes” or “reposts”, the flow of new customers continuously increases without any additional expenses on advertising and information that is obtained this way immediately takes the form of recommendation and the level of confidence in it is accordingly higher.

Licerio Platform

•Starting your advertising campaign with 2 clicks

You will have no difficulty in starting your advertising campaign — you will only need to choose social networks for reposting, adjust user filtering and create ads. Users will be reposting advertising materials of your brand in social networks and getting a discount for an item of goods or services equivalent for the number of collected “likes” as a reward for that. When starting advertising campaign brand specifies the number of LCR tokens it wants to spend for that; the system will forecast the number of “likes” and views that it will get. When total number of “likes” collected by users equals the one requested by the brand, then the ad wont be further displayed. As soon as the customer comes to get a discount and finally gets it, his “likes” will expire; the system charges commission in the range from 1% to 5% for providing a customer to the brand and the ad is being displayed again. If the user hasnt come to get a service for 20 calendar days from the time of advertising campaign completion, then his “likes” and discount will expire.

•Retargeting groups

Brand may collect groups of users that have committed certain actions, for example: they watched the ad, hid it, reposted it, left a “like”, made a purchase. This will allow the brand to use the audience data both inside the system and for native advertising in social networks as well.

•Internal CRM and Analytics

Each customer that has made a purchase or got a service will be recorded into the internal CRM by the system that will calculate the economy and make up the profile of brand`s target audience

•Customers beside you

LICERIO platform will allow getting customers not only by means of advertising campaigns but instantly. There will be “Discounts beside you” section in the mobile application, where the map with brands cooperating with LICERIO platform will be displayed when it is launched. Brands will be displayed within 1 km range and the farther the distance to a sales point, the bigger discount customer will get when he comes to get a certain service.

Customer is selecting the sales point of interest and the application will map the route to it; customer will watch discount increase while moving towards the sales point.

•Contests

Brand may arrange a contest, setting up its terms and conditions and an item of goods or service sold by it may be used as a reward for winning in that contest. Users will be actively reposting advertising materials what will give positive publicity to the brand, thus, building brand awareness. After contest is over, the system will automatically choose a winner by using a random number generator and notify him about it. A certain number of tokens will be blocked on brands account before the winner gets an item of goods or service. After the user has got the item of goods/service at stake, tokens will return to brands account with service fee written off of it.

•Transparency

Every customer can submit a review and rate the brand what will help to attract the attention of new customers and increase the level of their confidence in the brand.

•Accessibility features

Such tools as posting to social networks will be available for a brand, which will allow easily spreading information through all platforms. Merchandize catalogue for Instagram is a tool that allows brands that are selling goods in this social network to create their own unique mobile-friendly webpage at which customers can look

through a merchandize catalogue and make an order and pay for it if it is possible. Besides that special widgets will be provided for e-commerce purposes. These widgets will allow customers to get a discount at brand`s website.

What is it created for?

Now creating a smart advertising campaign and getting a long-waited customer is a really big deal. Advertisers spend up to 50% of their advertising budget for covering banks and payment systems commission fees, expenses for rewarding advertising agencies and CPA networks, advertising platforms and services.