Well, you already see what they do with "your" cell phone.
Why do we call it "your" cell phone anyway?

You are just the user who they (the cell phone maker, provider, NSA,…) allow to use "your" phone when it does not conflict with their interests.

Does anyone really want self driving cars?
Most people respond "It would be nice to sleep on the way to work", the next group of people say "hell no"

Why don't we just give up on driving to work?