The biggest thing is that normies THINK they know what a bad-guy looks like.

They think that a psychopath is Norman Bates.
All the girls want "the leader of the pack", a bad boy with a heart of gold.

These things don't exist.

Currently on social media, they are using "narcissist" to mean anyone with assholish tendencies.
Very few people think of "They Live" when thinking of Narcissists.

The normie is programmed to believe wrongly. And when you "know" something, you are very reluctant to change. It is easier to fool someone, then to prove that they were fooled.