Unlike the leftists, the rightists don't like to be judgemental and exclude people
(weird i know, the leftists are always screaming about inclusion)

And so, the proper thing for the more liberty minded, self sufficient people is to support other liberty minded, self sufficient people. To exclude purchases that support the leftists and the technocracy their string pullers build.

The left has been using cancel culture at the drop of a hat.
The right will have to start doing so.

Not sure how its going to get done, but it is a network affect.
Independent contractors helping independent contractors.

(which excludes most of the left, because they can't be independent, not a contractor)