Rollin, rollin, rollin, keep them kitties rollin, raw-hide

Having everyone focus on one thing doesn't usually work.
Many aren't interested in it. Most can't be gotten to hold interest for very long.

Thus you have to make on boarding of people that want to do that thing and help very easy.
But, this can be hugely detrimental, as saboteurs take the same tact.

There is no clear path to victory.
In fact, there is no clear victory.

So, we are going to need to create an environment where all things can be tried, and fall back positions can be maintained.

Lastly, there isn't ANYTHING that we can do that makes our chain stand out.
Everything we know of some other chain is doing best.
Thus, we have to do better at marketing or go in all directions until we find something WOW.