But, do we really want to know?

Most of the money will be traced back to endowments.

Its like the biggest scam "advertisement revenue."
This is just a way to pay, through the back door, the media corporations.
Have you noticed that most all of the big advertisers are never seen on any of the small media startups?

Even with daily page views that far exceed some of the MSM
Are these big advertisers afraid of losing their money?
It can't be that, most of the advert space is pennies compared to the hundreds of dollars they spend on TV.

Nope, its that "advertisement revenue" is a back door way of paying this companies.