Kill Gates is not really a puppet per-say, but a face person.
The one set up in the public light so that things could be channelled through "their good name".

If i was Billy, and only did half of the stuff i knew he did, i would spend my billions trying to make amends, and failing that swing from a rope in my office, with a note saying "do not do the things i have done."

Soooo, Billy is pure evil.
But he is not the brains, he is not the control. He is the face man.
A face man.